The Approach
The Director of Change & Implementation along with their project team at a Business Development Agency, used a Joyous campaign to talk to all 750 of their employees across 44 countries. Their goal: to understand and improve three key aspects of their new business strategy.
First, whether the strategy definition and concept resonated with employees and where the organization should position itself on their Continuum. Second, whether draft principles for customer experience resonated with employees and what would make them better. Third, how well their performance measures demonstrated impact on customer growth and how else impact could be measured.
